Rank a blog into Google’s top 10 results.
It is hard, but not impossible, to succeed in content marketing without writing articles regularly. Of course, every great blog is made on a solid base of content, but the real key to success is consistency. According to HubSpot, marketers who are compatible with publishing features are 13 times more likely to have a positive ROI.
For example, if there had not been consistency with the plan, people probably would never have heard of miguel.app, let simply this blog.
The truth is, writing compelling articles that generate traffic and leads is no easy task. Sure, anyone can create generic 300-500 word articles that will not impact anyone, not to mention the growth of their business.
Blogging is an inbound marketing plan that works. People can generate more qualified leads by blogging. New statistics revealed that marketers who blog consistently acquire 126% more leads than those who do not act.
Anyone can begin a WordPress blog and create high-quality content. However, to rank well in Google and get leads for your business, more is needed. People want a system to perform solidly to help anyone build their brand and reach a target audience.
In this in-depth guide, in this miguel.app blog will show the step-by-step process is used to create articles. The process is the same for any article, no matter how long or short, although it demands more time to write a 2,000+ word article than one that is only 1,000 words long.
Step #1: Understand the anatomy of the top 10 articles.
Blogging has helped many people create profitable businesses. Industry masters like Guy Kawasaki, Dan Kennedy, Rand Fishkin, Brian Clark, and many others have embraced blogging and have been successful.
They have understood that not all articles are created equal. A well-planned article could go viral and drive thousands of referred visitors to your blog.
For me, the underlying philosophy of blogging has to be rooted in a commitment to deliver massive value. Do not worry about what topic or industry the content relates to, and there is an impact of this approach when someone writes content.
Of course, using long-tail keywords contributed immensely to that result. However, the real key to that success was a strategic plan that is followed consistently. This is the article structure or anatomy is used to write articles:
For each article, there is identified what my readers wanted to read and define the problem they want to solve. Additionally, always a challenge to produce quality content. That should be your #1 priority.
Step #2: Understand the proven process of On-Page SEO of articles.
According to Search Engine Journal, 70 to 80% of users ignore paid search, focusing solely on organic results. When done correctly, on-page SEO can significantly improve your site’s search performance.
Learning to do SEO like a pro will ultimately result in more direct leads as well. For example, one B2C company saw a 42.4% increase in revenue when generating more organic customers to their site.
The process of designing your page, structuring content, and optimizing on-page elements is what ‘on-page SEO’ is all about. It relates to both the content of individual pages as well as the HTML. On-page SEO aims to help pages rank better and drive the right traffic from search engines. One of the basic concepts behind current SEO best practices is to improve the user experience. Therefore, when it comes to optimizing your web pages, the user comes first, before anything else.
In the chart below, right, readers of this miguel.app blog will notice that three on-page SEO factors stand out in particular: content depth and value (15%), top keyword usage/repetition (40%), and on-page user experience (30%).
Step #3: Write articles that are full of practical value.
For your articles to provide value, you have to make them more practical. Remember that your visitors are tired of reading generic articles. They want something useful and relevant – an article that not only answers their questions but nudges and inspires them to perform what people read.
One great way used by successful bloggers to ensure that their articles consistently address the right topics is the editorial calendar. This tool allows them to keep their blog full of valuable articles, even when they are unavailable to manage the blog for a certain period.
Your article has to be of high quality (I have to be reiterative with that). Related to a report by Social Media Examiner, more than half of content marketing experts agreed that individual and useful content is the most vital type of content, which is far more effective than most visual content.
The more unique and influential articles you can write regularly, the more power your blog has to attract traffic. Consequently, this further increases your search traffic, community engagement, and leads.
Appearing in Google’s top 10 results certainly will not happen overnight, but with time and consistent effort, you will see a huge improvement in your search rankings.
When writing your articles, adopt a written plan or strategy and use it consistently – similar to how you would set out to write a long book.
Do not seek to reinvent the wheel. Instead, learn from what works for others in your field, and you will increase your organic searches, also referral great traffic about 90-days.
Begin with a strong introduction: Book authors understand that the preface, foreword, and introduction are important pages that cannot be ignored. The same goes for articles, so learn how to make your introductions more powerful.
The conclusion is equally essential since it finishes off the idea you presented at the beginning of the article. Together, the introduction and the conclusion from the ends of the bridge that propel your reader from point A to point B.
Be careful with “You never get a second chance to make a good first view.” The opening paragraph is a chance to draw readers’ attention to your article further. It usually makes a point or thesis statement that hooks the reader and makes them want to read more.
Here are some of the things a good introduction should accomplish:
- Prepare the reader and inform them what benefits they will get from the article.
- Propose a thesis (give a statement that summarizes what the article is about)
- Restate the problem or solution that appeared in the headline to show the reader that you know a problem.
The goal of a great introduction is to excite the reader’s interest. Unfortunately, one error I see many bloggers make is trying to solve the question stated in the headline without first restating the problem.
While it is true that you should not spend much time on the introduction, as the University of Toronto suggests, you should not go through this part too quickly either. Just like your headline, the introduction of your article determines to a large extent the development of your content, especially when you use long-tail keys in a section.
According to on your topic or industry, an introduction can capture the reader in different ways:
- Ask a question
- Show statistical results
- Make a comparison
- Identify a debate
- Clearly explain a situation
- Describe the current problem
- Cites an expert or authority
- Cite a typical example
Step #4: The AIDA Model to Captivate Your Audience
You are probably already familiar with the AIDA model for marketing. It is not new – in fact, it has been around for years – and it pretty accurately reflects the content marketer’s set of tasks as someone seeks to persuade a potential buyer by writing articles of interest to them.
AIDA also is an effective model for writing persuasive and engaging articles. Moreover, of course, the more engaging and persuasive your articles are, the more likely you are to appear in Google’s top ten results.
AIDA is an abbreviation for:
- A – Attention
- I – Interest
- D- Desire
- A- Action
In his article for Forbes, James Demers noted that using the AIDA formula will increase your conversions and guide consumers through the experience journey. You want to attract attention, create interest, increase desire, and then finally call the reader to action.
Step #5: Build Inbound Links for your articles.
Link building is the backbone of SEO – it is what supports every other SEO tactic and strategy. You cannot ignore it. Despite all the new Google algorithm updates we have seen, reliable, quality links still determine 20.94% of what ranks and what does not.
Most bloggers are faced with the challenge of earning or building links for their article pages. However, an effective content marketing campaign would be expected to generate trusted links.
When the right links and useful content come together, the result is a significant rise in search rankings.
Even if you are not struggling to write and publish articles consistently, it is not easy to get other bloggers to link to those articles – although it is worth it. When done correctly, external link building will increase your ranking comparatively quickly. That is why 59% of SEOs do it.
Here is a proven way to build or earn a high-quality link for your article:
Use the broken link strategy: “Broken links” no longer bring value to the page. Instead, they usually redirect to a 404 page.
A broken link is useless. Unless repaired or replaced, excessive broken links could damage the site they are on.
Moreover, there is your chance. If you have written a relevant article, you can find links that are no longer active on other blogs and ask them to place your link there.
Maybe you have been working hard but have not been actively promoting your articles. People should give it a try. That is why it is called “content marketing” and not just “content.” Start working smarter, not just working harder.
A well-known blogger once said that if you want to gain great popularity with your articles, you should spend 20% of your time writing and 80% doing marketing and promotion.
The ironic reality is that if you stop focusing so much on appearing in Google’s top 10 results and instead focus on the user while leveraging more long-tail keywords, you will notice a huge increase in organic search traffic and rankings because Google is passionate about users and will reward a good user experience.
Is that Rank a blog into Google’s top 10 results guide helpful? Have you been promoting your articles? What strategies have you employed that I have not mentioned in this guide?